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Ashley Dudarenok

Author Archives: Ashley Dudarenok

Ashley Dudarenok is a serial entrepreneur, award-winning digital marketing professional and author. Recognised as a “guru on digital marketing and fast-evolving trends in China'' by Thinkers50, Ashley is the founder China-focused digital marketing agency Alarice and China digital consultancy ChoZan 超赞. She has both a deep theoretical knowledge of China’s digital landscape development and is immersed daily in the market, observing and applying what works for business.
Her expertise has been sought after and endorsed by China’s tech giants, such as Alibaba, JD, Pinduoduo and others.

How China's company management practices are transforming business leadership
Posted inViews

How China’s company management practices are transforming business leadership

Ashley Dudarenok by Ashley Dudarenok Sep 27, 2023Sep 27, 2023
Posted inViews

3 key strategies from China’s social commerce landscape

Ashley Dudarenok by Ashley Dudarenok Sep 14, 2023Sep 14, 2023
Some top stars who used to stream exclusively on Douyin joined Taobao Live Ahead of this year’s 11.11.
Posted inViews

INSIDER | 3 lessons from the China social commerce user journey

Ashley Dudarenok by Ashley Dudarenok Sep 7, 2023Sep 7, 2023
Five Chinese social media platform
Posted inViews

Five Chinese social platforms for brands to win over in 2023

Ashley Dudarenok by Ashley Dudarenok Apr 10, 2023Apr 10, 2023
e-commerce
Posted inViews

How brands can better navigate the 2023 e-commerce landscape in China 

Ashley Dudarenok by Ashley Dudarenok Mar 24, 2023Apr 10, 2023
Posted inTechNode Insider

INSIDER | Getting to know an important consumer group: China’s online elderly

Ashley Dudarenok by Ashley Dudarenok and Jul 2, 2021Mar 23, 2023
ecommerce
Posted inTechNode Insider

How will China spend during Spring Festival 2021?

Ashley Dudarenok by Ashley Dudarenok and Jan 29, 2021Mar 23, 2023
virus outbreak 2019-nCov coronavirus epidemic China travel platform refund cancel Bejing Wuhan Ctrip Qunar tourism
Posted inTechNode Insider

INSIDER | Signals in the dark: trends in post-Covid Chinese tourism

Ashley Dudarenok by Ashley Dudarenok and Jul 7, 2020Mar 23, 2023
Taobao livestreaming
Posted inTechNode Insider

INSIDER | Livestreaming in China: only for sales or is there brand value?

Ashley Dudarenok by Ashley Dudarenok and Jun 12, 2020Mar 23, 2023
Posted inViews

How Alibaba’s ‘new retail’ is changing the future of retail in China and the world

Ashley Dudarenok by Ashley Dudarenok and Feb 14, 2018Mar 23, 2023

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